Prforarts is a boutique communication firm dedicated exclusively to arts and culture. Founded by art historian Cristina Vazquez, we specialize in representing visual artists and institutions across Europe.
Our tailored approach ensures each project resonates with its audience. We thrive on innovation and collaboration, fostering a vibrant dialogue between artists and audiences.
Our philosophy
We are a European boutique communication firm dedicated to serving artists and creatives. Our 360-degree approach ensures that we provide comprehensive support, including communication assets such as press releases, speeches, videos, and photography for art catalogues, books, and exhibitions, fostering artistic dialogue.
Core Values
Integrity
Transparent, honest communication in every relationship
Amplification
Raising visibility without diluting your voice
Creativity
Inventive strategies that reflect artistic essence
Collaboration
We co-create with our clients, never impose
Meet the Team
Cristina Vazquez
CEO | Founder
Cristina is an art historian and visual storyteller with over 15 years of international experience in the cultural sector. She has worked as a creative director and editor for the international press, curating narratives that bring artistic voices to life. Her practice bridges photography, strategic communication, and editorial sensibility — supporting artists and institutions through thoughtful, tailor-made campaigns that resonate with audiences, amplifying their voice and positioning them within today’s cultural landscape.
Lars Haefner
Agency Partner | Board Member
Lars is a leading expert in governmental relations, public affairs, and strategic communication, with over two decades of experience advising institutions across Germany and Europe. As founder of Haefner Consulting, he develops high-impact strategies that connect politics, culture, and public perception — supporting organizations in navigating complex environments while elevating their visibility and influence.
Our Purpose & Passion
At Prforarts, we exist to empower the creative community through strategic communication and visual storytelling.
We value the unique voice of every artist and believe their story deserves to be seen, heard, and remembered.
Our commitment is to elevate visibility, build trust, and foster cultural dialogue across disciplines and borders.
"Working with PRforARTS clarified how I present myself as an artist. From my portfolio to my statements, every detail now feels intentional and professional."
— Julie Johnston, Visual Artist
"Cristina brought fresh perspectives to our Catalogue and communication strategy. Their ability to connect curatorial ideas with broader audiences was invaluable."
— Fernando Prieto, Ediciones de Arte 10, Gallery Director
"PRforARTS helped amplify our project at exactly the right moment. Their understanding of both the art market and media landscape set them apart."